The team at Identified has put together an eBook on Social Recruiting Predictions and Trends for 2014 and I was pleased to be asked to contribute. Twenty-two amazing people weighed in on the topic and the eBook provides nuggets of wisdom to get you thinking about – and planning – your 2014 recruiting strategy.
One tidbit of advice offered, for recruiters who have not yet heeded the message, is the importance of developing a fully integrated use of social media as part of overall recruiting strategy; the use of social is neither an add-on nor an after thought but must rather be fully embedded.
Content in the eBook includes discussions about the necessity of going mobile, the imperative to truly engage with candidates where they are , and the importance of building relationships and not just processing transactions. There are admonishments about not using social media to merely broadcast jobs or messages and there is quite a bit of advice around how to create – and share – stellar content.
So what did I share? What do I feel the next shift will be? In my estimation Talent Management professionals will realize the need to maintain relationships on social channels (external and internal) with their new hires/current employees in order to retain talented individuals. Social recruiting can also mean ‘recruiting within’ since one surely doesn’t want to be absent from the battlefield when one’s competitors are showing up to fight the war for (your) talent. Know what I mean?
“The next leap in social recruiting will be internal social recruiting in which organizational leaders and HR and talent management pros identify ways to measure and quantify activity on their internal networks in conjunction with continued interaction with the employee’s own presence on their social networks.”
I encourage you to check it out by downloading the free eBook here.