Bringing a little Social HR to the Crescent City – #truNOLA style

We had an exciting event last week in New Orleans when #truNOLA landed in town and a group of HR professionals, Recruiters, and other interested people came together to discuss talent, workplace culture, social recruiting, social media and technology.  When my friend Bill Boorman spoke at our Louisiana SHRM State Conference in April and declared New Orleans to be a “favorite city,” it set the wheels in motion to get him to bring a tru event to our state.  And so the plotting began and I set to my tasks as the on-the-ground coordinator.

I won’t tell you it was a huge event – we didn’t draw anywhere near the crowd of people that #truLondon or #truMontreal or #truZurich do.  But I think what made our event a special one was the fact that it was, well, cozy.  Unlike #truLondon (starting today! – follow the hashtag!) with 55 tracks and nifty things like a sourcing lab and a live stream (watch it HERE), #truNOLA’s small group encouraged immediacy and strengthened connections among a group of local individuals who work in and understand the somewhat unique culture of south Louisiana.  While most attendees work with multi-state locations few work globally.  And many, in fact, focus their efforts almost exclusively in the specific geographic areas of Baton Rouge and/or south Louisiana.  The discussions throughout the day began at this micro-level and then, bit by bit, expanded…leading to insight in technologies, data, social and talent activities occurring around the world.

We talked recruitment and retention (and I was the lone dissenting voice suggesting that recruiters should not be responsible for retention…harumph..I’ll address that later…).  We talked culture and engagement.  We talked brand ambassadors/evangelists, social channels/behaviors and technology.

People’s brains got filled.  As Victor Canada tweeted late in the day -> ‘Just heard “I downloaded so many tools suggested by @BillBoorman it crashed my iPhone” #truNOLA’

It was special and fantastic and I can’t thank Bill enough for bringing the event to Louisiana.  Now with all the momentum and my observation that tons of local non-attendees are jealous they missed it, the time may be right to plan for the next #truLouisiana event.  Other Louisiana locales may be a tad more sedate than New Orleans but you can still get a great bowl of gumbo just about anywhere south of the I-10.


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